This video is cool. Really, really, cool. If you have already seen it, read on. If you haven’t, take a minute (nearly 10 actually, but they’ll be worth it) to watch this and then we’ll talk…
Pretty cool, huh?! I can’t imagine how much work went into this. I can’t imagine how much money was spent on this. I wonder if when it’s all said and done the people involved will feel like it “worked.” I’m making some assumptions here, but I would guess that part of the hope for this video was that it would spark tourism and maybe even business development in Grand Rapids. Maybe someone even said or thought, “If we film this, they will come.”
I think the video is pretty cool, but it isn’t enough to make me want to go to Grand Rapids; definitely not to live, probably not even to even visit.
What would it take to get me to visit Grand Rapids?
Someone I know, for whom I have a great deal of trust, would have to exhibit significant enthusiasm about Grand Rapids and invite me to come. Honestly, they’d probably have to invite me a number of times before I got around to taking them up on their invitation.
All of this has me thinking about the marketing that we do for churches. We can produce cool videos, print catchy postcards, and do viral (we hope) things on the web. But we have to ask ourselves, do people come to church because of the energy and resources we put into such projects?
Ok, probably not.
Probably not many, anyway…
People are the most likely to visit our churches when people for whom they have a great deal of trust exhibit significant enthusiasm about the church and invite them to come, often repeatedly.
So maybe our work needs to be more focused on cultivating disciples who are well trusted by others and who exhibit enthusiasm about what God is doing in and through their churches.
Maybe if we can build this, then they’ll come.